For years I have consulted with a variety of people who want to start a small business, but are troubled with what/how to start. This post by Adam mirrors my advice, so I reblog it here in hopes you may also know someone for whom it can be helpful.
The first thing to realise is that the secret is not to come up with a new idea.
There is rarely such a thing. Instead, the secret is to look at a space with people, or businesses already established, and see what they’re doing wrong. Then invent something that improves on what they do.
Whether this is blogging, publishing, film-making, business, photography or whatever, you can do this. The “gap in the market” isn’t some big group of people that no-one has thought of targeting before. It’s found in the shortcomings of players already in the market.
Here are some disruptive approaches into any of these fields.
Be the inspirer: use your work to inspire and excite others with new ideas: this is how I have blogged for six years. People love being inspired.
Be the connector: bring people together, either in person, or online, like a…
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